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Totally Locally

Issue: Dec '12 TW11

Totally Locally

YOU WILL HOPEFULLY BY now be familiar with the local traders on our high streets promoting the Totally Locally campaign. Its roots began with local resident Tracey Wardhaugh.
Tracey says ‘I strongly believe that we all enjoy having a town filled with lovely independent retailers and eateries but sometimes, out of habit, we forget to use them as our first port of call and often end up shopping online or ‘popping’ into large chains in Kingston.

Many of us are aware that nationally, there has been a change in high streets, an ever increasing toothless grin of retail spaces being left empty or filled with charity shops as highlighted by the Mary Portas ‘Save Our High Street’ campaign. We are fortunately not there with Teddington and if locals remember to support their local independents, we won’t need to be.

So, with this in mind, I contacted another passionate Teddington resident, Simon, (aka Mr @Teddington_Town). We had a brainstorm meeting and agreed that we would pool our energies to promote the ‘shop local’ idea. For both of us, this is a completely independent, non-profit voluntary community project.

I have had meetings with Teddington Business Community, Teddington Society and independent retailers to discuss the plans. They have all been fully supportive of the initiative. Timing seemed crucial before Christmas, when locals are shopping for gifts and spending large sums of money. Money which, if spent supporting our independent retailers, would make a considerable difference within the Community.

We are so fortunate as our Teddington local independent retailers stock beautiful, high quality products and brands ranging from household decor, toys, clothing for women, men and children, specialist foods, kitchen supplies to jewellery, leather goods, books, perfumes, beauty products and more.

Many of the products in any beautiful catalogue we receive through the post pre-Christmas can be bought from an independent retailer on our high streets. The difference is, in buying from our local independent, we get to meet a person in the shop who is truly glad to assist and help, personalised service, no ‘undeliverable’ slips left by couriers, and our money has gone back into our community.

In doing a bit of research online for other similar marketing campaigns, I came across the fantastic Totally Locally campaign kits which reflected the same goals I have for the project. One of my favourite points in the ‘manifesto’ is “love where you live” and this is certainly one way to do it. The campaign kits are FREE.

Totally Locally is about getting people to use their local shops, getting shops to look at their suppliers, getting people to reassess what’s on their doorstep and helping businesses to start looking at working together. This applies to all sorts of shops and businesses.’

It’s a really exciting initiative and as the residents of Teddington most definitely love their town, one that will reap rewards for the whole community.