This month we chat to Hampton-Hill based Jo Noble, an artist, educator and ‘Drawing and Talking’ practitioner, about her burgeoning art business.
When, and why, did you start your business?
Over lockdown I started doing Instagram live art sessions and realised that art helps people’s wellbeing no matter their age or ability. I am always looking for new ways to bring art into people’s lives and it came from there.
What challenges did you face when setting up?
There were lots of challenges, but I guess one of the most difficult has been marketing the brand. I had to get to grips with the technicalities of how to use social media as a marketing tool.
What do you love most about running your own business?
Teaching art is in my blood, so it’s great to be doing what I love on my own terms. Lots of people lack confidence when it comes to art so it’s rewarding to find the inner artist in everyone.
What valuable lessons have you learned?
I’ve learned that for any project to succeed, you need to put your heart and soul into it. Also, that creating art benefits all kinds of people in so many different ways.
Is there anything you would do differently if starting out again?
I often wish I’d started sooner. Then again, I don’t think I had the confidence or experience to go out on my own until now.
What’s your most popular service or product?
My Drawing and Talking programme and Paintnites are really picking up. Drawing and Talking is a therapeutic course for anyone who’s experienced trauma and Paintnites are a great way to get together socially, or as a team-building activity.
What advice would you share with other small businesses or those thinking of starting out?
You need to believe passionately in what you are offering. I also think it’s important to look after your own wellbeing so you are strong and able to cope with the highs and lows.
What are your plans/hopes for the future of the business?
It’s still early days for Jo Noble’s Art Studio. My main objective now is to grow the business. I am currently developing ways of using the internet to take my art to people further afield.
Name some other local independent businesses you love to support
I love local flower business Libby’s Flower Garden. They deliver gorgeous Friday flowers to your door and they are exquisite! I also love buying vintage china from Tara Honeywill Vintage China. They make gorgeous gifts that are packaged to perfection!
What do you love about our local area?
What’s not to love about our little community? I love being close to the parks and the river. Shopping and eating here is a treat and Kingston and Richmond are just down the road if you want a bit more.
And finally, tell us a little-known fact about yourself!
I taught Adele (yes, THE Adele) how to paint a picture at one of my Paintnites!
Jo Noble’s Art Studio
1 Queens Road, Hampton Hill, TW12 1DU
Compiled by The Word Sanctum,
Copywriters for small businesses.