Business Profile: In the Spotlight

This month we talk to Senada Ntekai, owner of Everything About Stitch tailoring service.

When, and why, did you start your business?

I started my business in July 2017. I felt with my prolonged experience of tailoring I could offer an affordable alteration service that was much needed in the area. My customers love that I can completely transform their long-forgotten clothes!

What challenges did you face when setting up?

Finding the ideal location after transferring my 14-year-old business from Athens in the heart of Greece and starting again in a new country. I set up first in Hampton, then later found premises closer to home. I’ve been lucky to find such a friendly community.

What do you love most about running your own business?

 The interactions with my beloved customers and seeing their satisfaction from my work.

What’s your most popular service or product?

Alterations on men’s suits, plus wedding and evening dresses. I also make my own bags and other small unique items, which are very popular.

What advice would you share with other small businesses or those thinking of starting out?

Ambition and willingness go a long way to overcoming the hard challenges all businesses face. Deciding when to start your business is the hardest part, but if your aspirations are strong enough, you’ll find a way.

Name some other local independent businesses that you love to support.

I strongly support all local businesses, but a special mention goes to: Richmond Dentist, Salty restaurant, Mediterranean Foods and all our delicious local bakeries.

What do you love about our local area?

Apart from the beautiful riverside location, the local residents and businesses are so friendly and supportive of each other. 

Finally, tell us a little-known fact about yourself!

I was brought up by a family of tailors. From a young age I was fascinated with design and tailoring and my early background of working with famous designers greatly helped me start my business!

Everything About Stitch | 020 8892 4790 | @everythingaboutstitch

92 Heath Rd, Twickenham, London, TW1 4BW

(Open Monday-Friday 9:00-17:00, Saturday 9:30-17:00, Closed Sundays)

Compiled by The Word Sanctum, Copywriters for small businesses. | @thewordsanctum

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