Say it with Flowers!

This famous slogan was actually coined back in 1917, when a Boston adman was having a drink with a former president of the Society of American Florists. The two were discussing possible slogans when the ex-president is reported to have said: “There is nothing that you can’t say with flowers – when you send flowers, it says everything.” To which the adman exclaimed, “That’s it!”

With March 27th marking Mother’s Day, we spoke to three local florists about their bestselling bouquets, personal favourites and current trends.

Fenton Yard Flowers

Jessica Sargent

What are your bestselling bouquets/flowers for Mother’s Day?

Customers enjoy my florist choice bouquets week on week. Every bouquet is different from the last, with uplifting blooms and textured foliage. Thankfully my customers are happy to trust my choice of flowers and foliage.

What’s your favourite flower?

Yellow is my favourite colour and the daffodil is my favourite flower. So many wonderful varieties and scents. It’s a joyful flower. 

What trends are you seeing in floristry for 2022?

People are seeing the joy in all the varieties of foliage, greenery and branches, as well as the flowers. My customers have responded well to my natural looking bouquets with cherry blossom buds, ginster, panicum grasses and eucalyptus – these give texture and movement alongside the flowers. 

Fenton Yard Flowers

32 Laurel Road, Hampton Hill, TW12 1JH

jess@fentonyardflowers.co.uk

07824 777511

fentonyardflowers.co.uk

 @fentonyardflowers

Rose&Mary

Leonoor Vader

What are your bestselling bouquets/flowers for Mother’s Day?

Our Mother’s Day bestseller is the spring bouquet, which has peach roses and lisianthus plus scented yellow narcissi and mimosa with eucalyptus and other seasonal foliage.

We sell this bouquet from January until April, as long as the narcissi and mimosa are in season. Another favourite Mother’s day bouquet features yellow roses, snowball Viburnum, pink lisianthus and snapdragons with seasonal foliage.

What’s your favourite flower?

I love the changing of the seasons and look forward to the peony and dahlia seasons. I love seeing the first scented narcissi arrive in January and the English Sweet peas and hydrangea. I’m also fond of snapdragons; such gorgeous colours and although they’re delicate they can grow in the toughest conditions.

What trends are you seeing in floristry for 2022?

We do a lot of weddings and have seen the trend for 2022 shift from nudes and blushes last year to classic white and green or deep jewel tones. Certain colour schemes work better in a certain season – we’re seeing summer brides mostly looking at the classic whites, rather than last year’s blush/nude tones. Autumn brides are going for more moody, jewel tones as opposed to 2021’s oranges and browns. We always go along with the wishes of the bride and work with the colour scheme they choose. 

Rose&Mary

16G Crown Yard, Twickenham, TW1 3EE

020 8703 0455

roseandmary.co.uk

 @roseandmaryuk

Botanical Home 

Jo King

What are your bestselling bouquets/flowers for Mother’s Day?

I sell lots of mixed bouquets for Mother’s Day but also lots of pretty outdoor plants and mixed pots with gorgeous flowers, plus lots of flowering houseplants.

What’s your favourite flower?

Peonies, roses and poppies…I love the big, blousy flowers. They are so romantic-looking arranged together in a nice, big bunch.

What trends are you seeing in floristry for 2022?

My shop is a treasure trove of seasonal indoor houseplants, outdoor plants and flowers, and houseplants are still very much on trend since the beginning of lockdown. They’re ideal for giving your home or office a relaxed, calm feel. Plants help reduce anxiety levels and can improve memory and attention span by 20%! 

Botanical Home 

31 High Street, Whitton, TW2 7LB

0203 417 6966

Info@botanicalhome.co.uk

(E-commerce website coming soon)

  @botanical_home


Compiled by The Word Sanctum,

Copywriters for small businesses.

thewordsanctum.co.uk

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