Who Am I Interviewing This Month?

  • His first business premises in Twickenham can be found on the way to the stadium from Twickenham Train Station. When his first company had been established for a number of years, he started a second venture in the centre of town.
  • A great people person, often customers become good friends.
  • Had his life taken a different turn, he might have joined the RAF!
  • He was born in Trinidad & Tobago and is Trinidadian/British.
  • He has lived here for 30 years.
  • His business mantra is – Listen to your customers – Look after your staff
    – Be adaptable

Have you guessed who it is yet? No?

  • He is a great sports fan. In his spare time, if he is not playing softball in the London Leagues then he might be found playing a round of golf or watching a game of cricket.
  • He is community minded and likes to support local sports clubs including Twickenham Cricket Club and Thamesians Rugby Club.
  • He can often be found working at community events with the most popular stall and the longest queue.
  • In a previous life, he set up and ran the TGI Fridays inside Heathrow Airport.
  • His guilty pleasures are too many to mention, but his favourite is ice cream because it reminds him of his childhood.
  • His favourite summer wine is Miopasso Grillo a light and fresh Sicilian white wine.
  • All of his working life has been in the hospitality sector and more specifically in
    the last 17 years as the leading wine merchant of Twickenham.

It can only be one man, Ricardo Garcia of RICARDO’S and RICARDO’S Cellar.

Ricardo loves his work and is a great people person, you might say people are his passion. From the minute you walk into his shop he engages you in conversation. He chats, but more importantly he listens to his customer’s views. His various wine tasting evenings are often the product of a friendly exchange with clients. All of his events are hot tickets with a strong following, and Ricardo’s pop up bar is now a regular feature at the Twickenham Christmas Lights Event with many people keen to try his famous homemade mulled wine.

I love the fact that whenever I go into RICARDO’S I am always met by the same faces behind the counter. They are knowledgeable, friendly, and always give great customer service. A good businessman always looks after his staff, who in return look after the business and the customers. Three years ago, Ricardo took the brave decision to adapt his business and start a new venture in Church Street called RICARDO’S Cellar.page8image44523584

You might ask yourself why this was brave. Well, because Ricardo was taking on a lease and then inviting two other relatively unknown businesses to join him in the same premises. It could have been a recipe for disaster. Some of his friends even said he was mad. How wrong they were. After 3 highly successful years this model has been proved to work and the 2 original businesses, Eel Pie Records and Limpopo Biltong are still there and thriving. Feedback from local residents is that they love this mix of eclectic businesses all under one roof. It would be great if this type of business model with flexible units could be replicated in the new Twickenham Riverside Development or in empty business units in the town centre.

Ricardo is now a Board Member and Director of Discover Twickenham BID, the local Business Improvement District, and we hope with his experience of running a business for 17 years in Twickenham he is able with the other Directors to put the town on the map!

If you would like more information about Ricardo’s business and services please go to the website http://ricardoscellar.com/

By Con O’Brien – Business Consultant | Email – conobrien_cbs@btinternet.com | Mobile – 0785 401 3864